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Why Would I Consider Social Media Marketing?

A lot of small businesses are entering into the Social Media world looking for alternative advertising mediums, however, wasn’t social media only something maybe the children used or high school students to compare popularity? These thoughts are now passing revolutions, with the internet containing some 3 billion + users, with well over half of them using social media platforms; amazing is it not?

How can I enter a market with billions of users and see results? Social Media has started to revolutionize the worlds thinking on promotions and brand awareness. How so, let’s see some key triggers that may just make your brand valuable to you and your customers via social media platforms:

Brand Development and Awareness
Alongside traditional advertising mediums, social media when deployed correctly; reaches can be massive with engaged audiences views well within 10’s of thousand. Remember; sometimes even if you are not on social media, your clients or potential clients may expect you to be.

Social Media Management
Social media platforms assist greatly with website traffic and targeted audiences can assist in finding people find you! Sounds all too easy, right! With a good social media specialist, your website traffic can spike contributions to your website and products far beyond what you may have ever thought.

Personal Interaction and Networking
Starting a Social media campaign can be hard, it requires interacting with the correct audiences and people to allow your brand to grow. For a new business entering the social media scene it may seem daunting, sometimes seeking help from social media professionals can have amazing results and take the stresses away from managing this advertising and interaction.

“On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.” – Mark Zuckerberg, Founder, Facebook

Social Media Services

So what makes Headway Information Services different? The team are qualified not only in social media but also Google ads services. This means we understand both attributions of the market advertising industry. So if we think that social media marketing is not right for you we can offer a tailored solution in the correct advertising platform! Some clients find great value in the presence of Google Ads services and social media combined. This is where understanding the importance of ones business goals that sets us apart! Taking away the technical jargon and delivery a fully optimised solution suited just to you.

How do we do it?

With tailored digital online strategies that fully showcase your business the right way the first time, to the right customer, at exactly the right time. Study your online presence so as to learn its full potential, then open up your businesses with a full sales-focused digital strategy.

Headway Information Services team are certified Social Media Specialists. We can create tailored campaigns and targeted audiences that drives’ your brand into the world wide web and the world of social media.


Google Ad Services

Quite often referred to as PPC (Price Per Click) or CPC (Cost Per Click) type advertising on Google’s Search and Partnered networks that many businesses theses days use to get noticed online. Google Ads are a critical part of any ones online presence advertising, but is it too expensive or to competitive? Google Ads has the potential to unlock major growth in your business but it is also important to understand the ways on “not spending to much” as every business has a perfect budget that a lot of smaller or newbie marketers may not know how to manage.


Google’s SEO algorithms are mainly designed to reward the highest quality sites and content rich material with good SEO ranks and well designed keywords. However, this all takes a lot of time and during that time you would not want to miss out on critical sales that Google Ads services can bring you.

The dream would that a potential customer just types in their keywords and up pops your website! Maybe a long time ago before the Internet was really a big thing. These days everyone is online and wanting to get their products and services out there for all to see. But are there not others that use Google Ads also, yes. This is why the importance on who you choose for your ad services is just as important as your income for the next week.

Since 2011 Headway Information Services has worked on Google Ad Accounts for multiple clients around the world using our “Hand Managed System”. We always achieve consistent results for all our clients with our Google Dedicated Agency Rep and persistent focus on cutting waste and implementing advance tactics for better results through advertising.

We ensure all our customers have true transparency on total costs; at Headway Information Services your bill is split into two; one for the total cost of ads (that the customer ALWAYS OWNS) and two; the management spend of the account (always a fixed value). So, this way you know your spend each and every time.


Are You Getting The Value From Your SEO?

SEO is an important part of every business wanting to stay ahead of the competition. We have experienced marketing and search engine experts that can help you get your business above your competitors. SEO will grow your website traffic and make way to more leads, sales, and phone calls.

Search Engine Optimisation used to be about manipulating your website and its inter-relationship with the other websites for mainly the reason of pleasing Google’s algorithm. However, Google’s algorithm is always changing with more advanced focus on SEO as it shifts to a more engaging purpose of front end-user experience and engaging them in a more organic way. It is important to understand that Google’s bottom line goal is to serve the most valuable content & optimized content for each search term placed in the search engine. With this in mind, your SEO strategy needs to follow algorithms of Google and be updated regularly in order to keep up with the competition.

But beware of who you choose to have SEO practices done on your website as there are come services being offered on the market which do not comply with Google policy and may very well work fast and generate success but is often short-lived and can destroy the reputation of your website, and can also infect your website with unwanted malware (which could spread to your visitors). Since 2011, Headway Information Services has been offering SEO optimization services for clients we have been put through our paces and know all the “Black Hat” SEO “Grey Hat” SEO and “White Hat” SEO and the differences between them.


There are many items that search engines like Google use to determine your website/s ranking in their search results. So our goal is to generate the most effective and optimized search engine results for each and every unique client. Our knowledgeable team of SEO technicians and website developers have had many years of real-time experience in the best-practice search engine tactics and ensure to always monitor the latest search engine developments and trends in the digital online world we live in. We work ONLY with “White Hat” SEO customs to ensure we build full term search engine rankings. We have helped many Australian and South East Asia businesses with highly reputable brands in reaching the top spots of the search engines.

This also plays a huge part in your website maintenance for your business, regardless of size or industry. Your website is a huge window into your online and business services and products and it can have a big impact on how the value or statue of your product or service is taken up on. A well-maintained website is a crucial part for real-time shopping industries.

However it’s important that all businesses have regular website maintenance to attract and always retain their customers, ensure that optimization links to a great search engine optimization strategy and present new information, products, and services to the public. Website maintenance is also required to maintain the value of the website over time along with the business’s growth.

Headway Information Services is all about one on one personal service when it comes to your website SEO practices. We have always treated your website/s like our own. Each client we set up and personalize a one on one SEO strategy and budgets to allow for the full optimization of your website. So this means that your SEO service experience is unique to you and optimized just for you and not just another number.